Now, as well as pushing the boundaries of product testing, we are also constantly undertaking research projects – looking for new ways to improve our products or spotting new trends in sexual behaviour that may lead to whole new product areas.
This means that we have collected a goldmine of information that’s regularly consulted by health ministries, hospitals, scientists, academics and other sexual health bodies.
So…there you have it; the best processes, making the best products, backed by the smartest thinking. Maybe that’s why millions of people across the world trust Durex every day.
Durex is ranked as the top-selling Condom brand based on consumer value sales (fixed rate sterling) Claimed based on information aggregated and reported in part from data supplied by Nielsen through its Retail Measurement Services and in part from data inputs from other suppliers for the Condom category (Reckitt Benckiser defined) for the 12 month period ending February 2014, for the defined Reckitt Benckiser geographic focus.
Durex Pakistan - Global Sex Survey
We’re sure that the best way to offer our consumers what they want is to keep right up-to-date with the latest thoughts, trends and innovations – wherever they may spring up from.
The Global Sex Survey conducted in 2012 is just one such example, we asked 29,000 adults to tell us about their sex lives. We wanted to find out what people think and feel about sex, and what impact this has on the rest of their lives.
(Source: Harris Interactive, ‘Durex Global Sexual Wellbeing Survey’, April 2012)